Winning the Rural Market

Rural India accounts for 65% of the country’s population and contributes to around 50% of the GDP. The next decade in India is the decade for consumption. With a promising consumer market waiting to be explored via rural capacity upsurge, the industry is aimed to hit USD$100 billion by 2025, according to industry reports.

India’s rural market is the biggest untapped business opportunity. When it comes to reaching the rural consumer, the task becomes daunting; given multiple access barriers such as lack of infrastructure and digital connectivity, inadequate distribution networks, lack of financial inclusion, limiting the aspirations of rural consumer. It is imperative to understand how rural consumer is beginning to show an inclination towards adopting urban ...

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About the Forum

The second annual Rural Market Summit India aims to bring together policymakers, researchers, cross-industry experts and media to engage in a thought-provoking discussion on key issues and challenges hindering the growth of rural areas, while also highlighting corporates’ innovative strategies to win the trust of rural consumers.

The Summit will address key strategies and policies to strengthen rural ecosystem with a focus on physical & digital connectivity and ...

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Who Should Attend

  • Government officials and Policy makers
  • Academic institutions and Research organisations
  • Corporate representatives- Rural Business, Sales & Marketing, Supply Chain, Corporate Communication
  • Community development professionals
  • Tech Companies and Tech Accelerators
  • New-age Entrepreneurs, Start-ups, Social Incubators
  • Ecosystem Enablers including Leaders from NGOs, Social Enterprises and Policy Organizations
  • CSR Heads/ CSR teams of Corporate/ CSR Foundations

Focused Industries

Retail
Retail
E-commerce
E-commerce
FMCG
FMCG
Automobile
Automobile
Telecommunication
Telecommunication
Banking and Financial Services
Banking and Financial Services
Healthcare & Pharma
Healthcare & Pharma

Topics of Discussion

  • Roadmap for Rural India 2.0: Policies & Initiatives to Accelerate India’s Rural Economy
  • Opportunities in Rural India
  • Future of ‘Phygital’ Banking Infrastructure
  • Rural Ecommerce: The Big Opportunity
  • Developing Rural Mobility and Communication Technologies
  • Making Real Profits in Rural India: Re-thinking India’s Rural Market Strategies
  • How IoT, AI-led Automation and Big Data Analytics Is Reshaping Rural India
  • Lessons Retailers Can Learn from FMCG Giants to Win in Rural Markets
  • Transforming Rural-Preneurs into Leaders
  • Sustainable Strategy for Inclusive Rural Development

Venue Details

Event Location

Hyatt Regency Delhi

Event Date

26 November 2020

Event Timings

Start Time: 9.30 am
End Time: 5.30 pm